Northland is a unique region where a vibrant, spirited regeneration is taking place. We are ambitious – we want to be recognised within five years as: amongst the top performing regional economies; a leading destination for visitors; a front-runner in sustainable business development; and champions of Maori business.
A clear vision creates effective governance that drives unified actions. Those actions will effectively position Northland as a desirable place to do business, invest, live, play, study, visit, work….. This has driven the creation of a consistent and compelling identity and story to help us express and deliver on our vision.
We empower the possibilities of the North and protect the spirit and presence of the place. We enable the region with infrastructure and organisation. We build on and celebrate a collective spirit.
Northland is a place where you are free to do your best. An environment that is open to new ideas and encourages new growth. A powerful place and space, with strong foundations and an independent spirit. To live here is to join a supportive community where you are free to live your way, empowered to realise your potential and supported by a culture that is focussed on building a region full of possibilities for all.
1. WE ARE OPEN MINDED
An open land that inspires open minds. A proud history that we respect and draw on, strength that gives us belief in what’s possible.
2. WE ARE ENTERPRISING
Northlanders are people with initiative, who make things happen, simply and quickly. Not tolerating the excuses. An economic and physical environment that enables Northlanders with the tools they need to succeed.
3. WE COLLABORATE
With a shared set of values, Northlanders work together for each other and the good of the region. A place where you are part of something greater. A sense of belonging to a community and a role to play in the regeneration of Northland’s future.